Planting a tree for every car sold
Wollaston BMW is a third generation family business based in Northampton. They have held the prestigious BMW Franchise since 1973 and are now one of the largest and most successful new and used BMW Dealers in the country.
Wollaston decided to become a Tree Appeal partner after much searching for the right company to help them with their aim of improving their and their customers environmental awareness.
The launch of Wollaston’s Tree Appeal partnership is to coincide with an environmental awareness launch weekend where they will promote the industry leading new technologies that have helped the BMW Group to contribute to over 47% of the total industry reduction in CO2 emissions in 2007 and that has been responsible for them receiving numerous awards for their green achievements.
Over this launch weekend Wollaston will be plating a tree for every single new BMW test drive taken and from then on they will be planting a tree for every retail new BMW car that they sell. Wollaston hope to plant over 500 trees in their 1st year as a Tree Appeal Partner.
The first 20 trees are due to be planted at the Preston Hedges Primary School in Wootton. The school has an outstanding curriculum which nurtures a love for life-long learning. They are an ArtsMark Gold school and an ICT Centre for Excellence and provide outstanding care, guidance and support for their children.